Why is the Price Different?

We get this question every day… “I found this part on your site last week and today when I decided to buy it the price was different, why is that?”. Of course we only hear from the people who recognize a price increase, but there are an equal number who come back later and buy at a lower price. So you are asking, “Yeah, What’s up with that?”. At Autopartstomorrow we do the auto parts business different than our competition. On there sight you will see lot’s of prices ending in .95 or .88, etc.. You will notice on ours that the pricing is truly free form bottom line. We run an algorithm daily that takes our base price and adds some very basic costs and a very slim profit margin. We then run it through various pricing comparisons and publish the absolute lowest possible price for every part we sell… and then we start again.

There are even times when we list prices at or below our actual cost, so that we can lean down on a part number that seems to be getting a little over-stocked. The result of all of this calculating and comparing is a constantly changing price on many of the parts we sell every day. You see, if we added a 40-90% markup on our auto parts like other so called wholesale sites, we would not have to change prices nearly as often. However, we have found that our customers prefer the lowest daily price, er daily… It may be inconvenient to us to change things so much, but the computers that do the calculations don’t eat much and we pay them the same thing whether they are working or not. They may as well stay busy. Saving you money is a very different concept. Let us know what you think!

P.S. If the price it GREAT today, why not buy it today? That’s not a sales pitch, it just seems to make sense…